Target made its choice—and so have Black consumers.
The National Black Church Initiative isn’t playing PR games. No more performative marketing while treating Black communities like disposable income streams.
I have nothing to do with this org, but it is telling.
May 6, 2025 14:03I’m a 63yo southern white woman. Haven’t shopped there since January. Still often think, “I can stop by Target to get [whatever].” I’ll confess to feeling a pang when I remind myself, “No, you can’t.”
So I don’t stop by and give them my $. Only a drop of resistance but hopefully, every drop counts?
I’m an old white woman. I’m boycotting target and Amazon
Middle aged white guy here, closed my Target card and have refused to shop there since. I stick to shopping with places I’ve vetted using goods unite us. Even if they return to previous policy, the damage is done and they showed their true colors. Won’t get another dime from me ever again.
I used to shop at Target until they aligned themselves with Natzis. No DEI. No money from me.
I haven't been there in months. Somehow, my life goes on and I get the things I need from better companies.
Another old white lady here who isn’t falling for tokenism. Target taught us that they were a semi-progressive choice for years with Pride gear, support of Black companies and adaptive/inclusive clothing and ads. They abandoned US, and that includes people who look like me. Standing with you!
I stand in solidarity and continue to boycott Target.
Good for them! They sent me a letter asking why I haven't used my Target card in months (still need to close the acct when I have 5 hrs of being-on-hold-time to spare). I told them I won't do business w those who capitulate to fascists. On the letter. In sharpie. Sent it back.😊 Never going back.
Target is no longer supported by this household since they capitulated to the FOTUS regime.
This old white lady no longer shops at Target either!!
I’m not apart of that church but I’ve been boycotting them. They don’t deserve my money after all that disgusting performative activism.
I feel sick that I ever gave them my money, some with Walmart.
Costco, Aldi, and Kroger for the win!
With ya.
No DEI? Bending your quaking knee? Kissing the Orange Porker’s Assring?
No Target.
No Home Depot.
No Hobby Lobby.
No Amazon.
No WAPO.
Definitely no Tesla.
NO COLLABORATORS!
They can kiss our liberal asses while we vote with our wallets…🤨
Ya know, if a business' plan is to alienate their entire customer base, shouldn't the assclown who changed the business plan get booted out the door?
They thought people would just look the other way…
I am NEVER going back.
Old white lady here - joining you in solidarity.
What about "Power to the People" was not clear all those decades ago.
It is the same now as it was when I, we shouted it every time a oppertunity arose.
And We The People always will.
Nothing I need from Target. No thanks.
In Michigan Meijer has almost everything Target does & the workers have a union contract. 👍
Costco!!!!!! Haven’t stepped foot into Target since.
Any large corporations who discriminate and disrespect anyone, any minority, any person of colour, doesn’t deserve my hard earned money. I would rather shop at different stores and spend a little more time and money than support any company who subscribes to this anti-DEI bullshit.
#inclusion4allQuick!! Tell Obama-la!
It's time for a black million march against trump and his erasing of black history, trump is scared of this committee
Boycotting Target
Walmart
Amazon
No DEI, no me.
White ally here has not shopped at Target since this started. I have not shopped at Walgreens since they did not stand up for women's right to abortion medication years ago. These companies catering to MAGA racists and forced birthers, are going to be very, very sorry.
I will never understand how any company that couldn’t stand up for equality for everyone never thought they would lose customers.
Join with our brothers &sisters at National Black Church , America. Boycott Target. Companies who abandon anti- racist policies do not deserve our business. Stop using the term "anti-DEI". Anti-DEI is pure unadulterated racism. Lets give our biz to companies that fight racism.
#TargetAnd then add those who are mad at Target for bowing to racism and homophobia. There are many of us who are mad because of both. They deserve everything that happens to them.
This old white lady stands with you. No money from my OR my 3 children's households will go to Target.
Are we boycotting for a goal, or are we just not shopping at Target?
I personally never shopped there anyway, but a boycott has to have a goal.
They started their appalling slide with the queer community and they didn’t even learn that lesson. They deserve what they get
I'm not black, but I continue to boycott Target.
👏👏👏👏
Much respect for that choice.
I support this boycott!!
So no apology and promise to restore DEI? What did Al get?
Sticking with the boycott.
Your old, white, straight, cis friend
I'm fish belly white. I WILL NOT enter a Target until they reverse this useless stance against humans. I'm with you!
Al Sharpton had to pick sides and he choose the monied class, I give the National Black Church Initiative leaders a lot of credit for standing by their principles. I also will not shop at Target again.
The funniest part of all this is that conservatives have been boycotting Target for years because they refused to check people's genitals to make sure they were using the correct restrooms.
Target screwed themselves with their most recent decision.
It’s not just that target ended DEI in hiring practices, Target pulled products made by Black owned businesses off the shelves, products that had been sold at Target for years. I closed my account & have not shopped there since 11/2024 & never will again.
I’m white and I’m continuing my boycott.
Left Target in January, rejoined Costco and haven’t looked back.
I haven’t stepped foot into a Target store and I refuse to go back.
But by all means Target, keep paying Al Sharpton. Whatever makes you feel better.
THIS is the only way people can fight back...with our wallets.
I’m with them!
I'm with you. Have not shopped there since it was elected and will never shop there again. fucking white supremacists and nazi sympathizers. Done.
I quit Target in January and I’m never going back. I was a weekly shopper, that spent hundreds monthly. Fuck em.
I used to shop there a lot. Never more!
Glad to see Target getting boycotted for their behavior. I also quit shopping there.
Let's bring this same energy to businesses that directly supported Trump, like Amazon and Meta.
I'm sorry. When has calling in Al Sharpton like he's the spokesperson for all black folks ever made any situation better?
This white former Target addict has your back.
Hey, fuck Target. Signed, getting more and more pissed off everyday.
If it makes you feel better, I sent in my proxy vote, forthe uov .
🎯 is ☠️ ⚰️ to my family.
🎯 made their deplorable decision/action=they can now lie in the bed they made.
👉🏼 Some things can’t be unknown, undone.
Beyond unacceptable.
Showed their true company culture.
✊🏼We have to stand up for & in the gap for all they are discriminating/doing wrong.
Permanent boycott🚫👊🏼
What generation is Al Sharpton for?
[This post was deleted]
I stand with you💙💙
✊🏻
Target made some silly mistakes. The sit down with Rev Al was the latest one! Lol, they needed their DEI team to educate them on that one!
Who owns Target?
There are other companies to boycott!
Get them all lined up for boycotts!
I haven’t shopped at Target or Walmart in months. Fuck them.
Happy to boycott Target with them
I wish there were a Costco near me
My whole family is boycotting Target and will continue to do so.
Let us not forget all of the gays that shopped there when they would put out Pride displays and continue to boycott alongside our Black/Brown counterparts.
As a business why would you not want to be inclusive to all.
Like the bus boycotts.
Solidarity !
End Target
The price of betrayal
And Racism
Is exclusion
I hope they go bankrupt
I'm not shopping there, either.
I love that, because this proves that target was lying when they said they were only loss 200k shoppers. This means the National Black Church Initiative, and anyone else who are boycotting Target. That's way more than what they claimed. I know I haven't shopped there in months. 🤷♀️
I’ve used Target’s Black Beyond Measure function to identify Black owned businesses. I wonder though whether people are also boycotting these businesses for continuing to sell at Target.
www.target.com/c/black-owne...
Celebrate Black History Month
Shop Target for Black-owned or founded brands celebrating Black History Month. Free shipping on orders of $35+ or same-day pick-up in store.
Target made themselves a target!🤷🏽♀️
Good!!! I support their choice!
Not just Black consumers... all of us it seems...
I'm a white women in Florida. I'm never shopping at Target again. I stand with my Black Friends, Family & Neighbors.
We should ALL stand with the National Black Church Initiative.
Target wants a diverse customer base, but nit a diverse workforce ir management!!! Boycott until they are removed from board of directors and senior management positions!!!
I have totally cut them out. Never again.
We have been boycotting in support too!! We can bring down the mighty because we have the Mightiest on our side
When you say u don’t want diversity in your company, you lose diversity in your customer base.
Seriously Rev, but I'm boycotting Target for EVERY DEI related person and group not just your church! Nobody ask you to speak for them. Respectfully, sit down. If some churchy blacks want to keep shopping there that is never gonna take my LGBTQ+ person back in that danm store.
As have some of us white folks too. Not shopping there anymore.
You probably have this similar response already, but I, for one, Also am fully on board with boycotting businesses like Target who cave to this administration’s racism (and ALL the other shit they’re doing) 🖕🖕😡😤✊❗️
And so have many non melanin blessed people.
Enough is enough.
Don't give me your fake celebrations of diversity when you're cashing in on them... and then turn your back on folks.
This spicy old lady doesn't play that.
Ouch.
The National Black Church Initiative shot their boycott arrow right into Target's bullseye.
Powerful advocacy and Target deserves every stock and profit drop outcome.
I stand with them. F. Target.
This is it 🙌🏼🙏🏼💫👊🏻
Gonna be perfectly honest. I had no idea the "National Black Church Initiative" was a thing.
Carry on.
I was never a huge Target shopper. Still I probably did spend a couple of hundred dollars a year there.
Note the past tense : DID SPEND.
happily leaving target in the old america
What happened? I just heard about this and i'm trying to find articles online on different sites but they barely cover it.
Target’s REJECTION of DEI is actually rejecting the RESPECT for ALL CITIZENS which includes people of ALL sizes, colors & varying levels of neurodiversity & physical capabilities.
#BOYCOTTTARGET
#RESISTTargets issues have more to do with poor management …the dei crap was just cover for their board to blame something outside for their total fuck ups the last 5 years…it was in a spiral going into COVID…boycott or not target was going to be in trouble b
All this back and forth hatred. What happened to us? Its so toxic now. I am ashamed this is what we are morphing into. I do not ever go into Target. They dont deserve money

South Park - With Apologies To Jesse Jackson
YouTube video by TVDASH
I'm Never going back. Period. Rev Al has all my love, but NO! I'm not giving any resources to a hate organization. The fact they sought him out, to end their self made suffering, it's more a slap in the face.
I'm a White/Red man - I do not Show there! I will not Shop there...
YOU should not ever shop there!
Avoid any place that has dropped DEI
How did Target forget to look at demographics and know who shopped there? Sales are down. CEO took a massive pay cut and the stock price has tanked. FAFO