Chesky had long believed that Airbnb should expand, but things got in the way—dealing with safety issues, fighting regulation, coping with the existential crisis of a global pandemic. Airbnb was in danger of being tagged with the word that ambitious entrepreneurs dread like the plague: mature.

Brian Chesky Lost His Mind One Night—and Now He's Relaunching Airbnb as an Everything App
Airbnb's CEO is spending hundreds of millions to relaunch his travel company as an all-purpose service app. Fitness! Food! Microdermabrasion? A WIRED exclusive.