- Haven’t seen something like this in Germany - which has been a member of NATO since 1955.
- Just your regular metro ad in Stockholm: “Now we have close to 600 soldiers in Latvia - For freedom’s sake”
- “Somewhere here there is a joke about Livonia under the Swedish Empire” (1629-1721)
- Swedish military marketing is a very particular beast for various reasons. Und mit deutschen Maßstäben gemessen schon mal sowieso. Very happy to discuss this further based on work by me and my colleagues if there’s interest.
- Noch vor ein paar Jahren hätte ich das sicher nicht geliked. Aber die Zeiten ändern sich, und man muss den Realitäten nicht nur ins Auge schauen, sondern sie auch kommunizieren. Wobei die Sache mit dem von der Nato abgezogenen 2-Sterne-General alles andere als gute "Werbung" für die BW ist ...
- Haven't seen anything like this in UK - which has been a member of NATO since 1949.
- True, but the Swedes don’t mess with defense and never have. They also have less complex history and they had soldiers there for centuries
- "Russia is a nuclear Power" "We must not provoke Russia" "We want Peace with Russia" "It is not our war" That's germany...
- This is Germany too
- The video spots for this campaign are also quite direct. youtu.be/M2ZyjbgSv0c?...
