Branded sponsorships are changing radically.
@thedrum.bsky.social sat down with several agencies to find out what's working and what's not:
www.thedrum.com/news/2025/04...
How brand sponsorship is being rewritten in 2025
We sat down with The Drum Network agencies Momentum Worldwide, Verve, NVE, TRO, Ykone UK and M&C Saatchi Sport & Entertainment to explore what’s working in sponsorship right now – and what’s not.
