On Tuesday, Starmer's political director briefed Labour MPs on how government plans to fight Reform. She said:
- Reform voters are "our people" but "pissed off" with the state of the country
- At Runcorn, Farage mobilised habitual non-voters, while Labour voters stayed at home
- Comms must improve
Top Starmer Aide: Reform Voters Are 'Labour People' – They're Just 'Pissed Off'
Reform UK voters are “our people” but are “pissed off” with Keir Starmer’s government, Labour’s political director has said.
