Media Trust
Media Trust works in partnership with the media and creative industry to give charities and under-represented talent a stronger voice.
➡️ mediatrust.org
- Boost your team’s comms skills without the high costs! 💰 Our expert trainers offer tailored, practical strategies that focus on tangible results - no need for expensive tools. Book your session now: mediatrust.org/communicatio...
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- Despite making up 14% of the UK’s working-age population, only 11% of people in advertising identify as disabled. It’s time to change that. mediatrust.org/media-trust-leo-burnett-reframing-disability-mentoring-programme/
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View full threadWith 100% of our 2024 mentees saying the programme supported their next career step, this is an incredible opportunity to kick-start your journey into advertising!
- 🚨 Applications close Monday 30 June - get yours in now: mediatrust.org/media-trust-leo-burnett-reframing-disability-mentoring-programme/
- What happens on #ReframingDisability? •1:1 mentoring with senior creatives •Monthly workshops •Peer support and networking •A creative project brief •An in-person agency meet-up in July
- We’re committed to making this programme accessible to everyone. Support includes BSL interpretation, live captioning, transcripts, alternative formats and bursaries to help with costs such as caring responsibilities, internet access or assistive tech.
- We’re proud to partnering with leading ad agency Leo Burnett to launch the second year of our Reframing Disability Mentoring Programme, supporting Disabled and/or Neurodivergent talent entering the advertising industry.
- This free, six-month online programme offers five mentee places to talent at the start of their advertising careers. No experience needed, just a passion and an enthusiasm for learning!
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- It's so great for community building!
- Social media isn't just for young people! Finding the right channels and formats is crucial for engaging older audiences. Not all platforms cater to them, so focus on where they’re most active & comfortable. Let’s dive into the best platforms for older audiences!
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View full threadWhatsApp is another favourite, thanks to its simplicity and privacy. Charities can use WhatsApp groups or broadcast lists for direct, interactive communication—perfect for grassroots-level engagement with older supporters.
- Video matters. While TikTok is growing, YouTube remains incredibly popular with older audiences. Why? Videos are engaging, easy to follow and perfect for storytelling.
- Facebook is the top choice for older adults in the UK. Many use it to stay connected with family and friends. Facebook Groups (local areas, niche causes) provide consistent, accessible engagement with this generation. Don’t overlook them!
- Just one week to go until our free Drop-In Clinic with Edelman! 📢 Join us next Tuesday (2-3PM) as we explore tools to enhance your internal comms and promote the mental wellbeing of your staff. Sign up for free: mediatrust.org/events/inter...
- This Thursday is #GlobalAccessibilityAwarenessDay - a day focusing on digital access and inclusion for the more than one billion people alive today who live with disabilities or impairments. What does your organisation do to make your digital comms more inclusive?
- What if AI could help with the boring bits - so you can focus on what actually matters? 🤖 Our FREE #AIEssentials Bootcamp helps early-career creatives turn AI into your smartest, most efficient collaborator! Register now to level up: mediatrust.org/youth-progra...
- Did you know that today marks the start of #BlackInclusionWeek? 🤎 You can find out more and get involved here: blackinclusionweek.org
- We know that life is complex, which is why our bespoke training courses are designed to focus on intersectional storytelling and a thoughtful, nuanced approach. Learn more and book a session today: mediatrust.org/communicatio...
- AI isn’t just for tech bros - it's for everyone! 🤖 That's why we've launched our free #AIEssentials Bootcamp for early-career, under-represented talent in the creative industries. Over 3 weeks, you’ll learn how to master AI tools. Apply now: mediatrust.org/youth-progra...
- Media Trust is hiring! 🚨 Are you a strategic relationship-builder with a passion for purpose-driven work? Join us to lead corporate partnerships and income generation in this maternity cover role! Applications close Monday 12 May: mediatrust.org/about-us/car...
- May is #MentalHealthAwarenessWeek! Here's some tips for looking after yourself online: 🔕 Turn off push notifications 🗑️ Delete apps you don't need or like 🌙 Switch to dark mode at night 📵 Start and end your day device-free
- What a day! This morning, we were in London celebrating the graduation of our #StrongerVoices programme cohort. 🎓🟨
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View full threadToday, we came together to reflect on their journeys, share insights and celebrate everything they’ve achieved!
- Massive thanks to our fantastic speakers who shared their experiences, to Yahoo for generously hosting us, to our programme partner Equally Ours, and to @citybridgefndn.bsky.social for making Stronger Voices possible. We can't wait to see what's next for this amazing cohort! 🙌🏾
- Over the past six months, 20 brilliant London-based equality organisations have been developing their strategic comms skills to amplify their message, mobilise communities and influence real change.
- Are you a small charity looking for support on internal comms for employee wellbeing? 📢 Join our Drop-In Clinic on Tuesday 20 May, where Edelman volunteers will be on hand to answer your most pressing questions and offer their guidance. Sign up now: mediatrust.org/events/inter...
- Our #AIEssentialsBootcamp is designed to help you understand, explore and integrate AI into your work, exploring topics such as: 💻 Maximising productivity with AI tools ⚙️ Discovering the art of prompt engineering 👥 Using AI responsibly Apply now: mediatrust.org/youth-progra...
- Do you want to step into a role in the advertising industry? We have a new resource for you! 📢 Packed with expert advice, practical tips and industry resources, this toolkit was created with Hannah Berry George. Check out now on our Resource Hub: mediatrust.org/resource-hub...
- Want to maximise your charity’s impact on TikTok? We’ve got the inside scoop on the best days and times to reach your audience and drive engagement… 👇🏻
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View full threadAvoid Saturday and Sunday 🚫 Weekends may be great for relaxing, but they’re not ideal for charity content. Keep your key messages for weekdays when engagement is higher.
- Experiment and find your best time 📊 These insights are a great starting point, but every audience is unique! Test different times and use scheduling tools to discover what works best for you.
- Best days: Wednesday and Thursday 📅 According to Sprout Social, Wednesdays and Thursdays are now the prime days for posting charity content on TikTok. Aim to share your impactful stories mid-week for optimal engagement.
- Peak hours: 11am - 3pm ⏰ Mid-morning to afternoon is when TikTok users are most active and engaged with charity content - especially when everyone is scrolling on their lunch break!
- Firstly, it's important to note that consistency is key on TikTok, and whilst these times give you a higher rate of success, they are not the only factor!
- Are you ready to start livestreaming with your charity? 🔴 Our new guide walks you through planning an engaging, impactful livestream - one that drives donations and builds a loyal community around your cause! Read on our Resource Hub now: mediatrust.org/resource-hub...
- Today we had a Drop-In Clinic with Edelman, all about environmental crisis comms strategies - thanks to everyone who came! You can join our next session, on Tuesday 20 May, where we will be exploring internal comms for employee wellbeing. Sign up: mediatrust.org/events/inter...
- CLOSING ON FRIDAY: Does your charity support women and girls who have faced trauma? This is for you! 🎬 #MediaTrustFilms and The Crucible Foundation are creating FREE short films to spotlight your important work. Apply by this Friday: mediatrust.org/communicatio...
- Closing soon: Apply to join Media Trust as our new Acting Head of Corporate Partnerships 🚨 We're looking for a dynamic and experienced relationship-builder to lead our corporate partnerships and income generation strategy! Apply by Wednesday: mediatrust.org/about-us/car...
- Want to power up your climate campaigning? Join us TOMORROW, from 2–3PM, for a free masterclass with @gndrising.bsky.social 🌍 This #CommunicatingClimate session will explore practical ways to boost your campaigning for a just, sustainable UK. Register now: mediatrust.org/events/chall...
- Did you know that AI adoption could boost productivity by up to 40%? 🤖 That’s why we've launched our FREE #AIEssentialsBootcamp, to empower under-represented, early career creative talent with AI skills! Apply for the first bootcamp by Tuesday 17 June: mediatrust.org/ai-essential...
- Are you looking to lead high-impact partnerships in the media and creative industries? 🌟 We are hiring for someone to be our new Acting Head of Corporate Partnerships, and drive our income, engagement and events. Apply by next Wednesday: mediatrust.org/about-us/car...
- There's only one week to go until our 'Skilled Volunteering Made Simple' webinar 📢 In this session, you’ll learn how to find the volunteer opportunity that’s right for you - and how to maximise the impact of your pro bono support. Register for free: mediatrust.org/events/skill...
- NEXT TUESDAY: Want to know how to campaign effectively for climate justice in the UK? 🌍 Join our free #CommunicatingClimate masterclass with @gndrising.bsky.social, where we will explore powerful advocacy strategies to drive real change! Register here: mediatrust.org/events/chall...
- This #StressAwarenessMonth, here are some top tips to take care of yourself as someone who works in social media: 💻 Use separate work and personal devices 🚧 Set boundaries 📴 Take time offline 🏃🏽 Keep active and go outside
- Curious about having a FREE short film made for your women and girls charity through our #MediaTrustFilms scheme with The Crucible Foundation? Join our Q&A this Friday! 🎬 Our team will be on-hand to answer any questions you have about the programme: mediatrust.org/events/mtf-a...
- Happy #EarthDay! 🌍 Looking for free resources on climate communications? From bite-size videos from leading climate organisations to support on reducing your charity’s digital carbon footprint, we’ve got a resource for you: 🔵 mediatrust.org/resource-hub... 🔵 mediatrust.org/resource-hub...
- Are you frustrated by UK politics, but fired up about climate justice? ✊🏽🌍 We're excited to be joined by @gndrising.bsky.social co-founder, Hannah Martin, for a free #CommunicatingClimate masterclass on Tuesday 29 April. Don't miss out - book your spot now: mediatrust.org/events/chall...
- 📢 Media Trust is #hiring an Acting Head of Corporate Partnerships (Mat cover) to lead on industry engagement and income generation from the media, creative and tech sectors. Work closely with our CEO to drive real impact! Apply by Wednesday 30 April: mediatrust.org/about-us/car...
- Are you a charity looking for support in navigating environmental issues and concerns? 🌍 Join our Drop-In Clinic, on Tuesday 29 April, where experts from Edelman will be on hand to answer your questions and offer guidance. Sign up for free: mediatrust.org/events/envir...
