Cyrus Farivar
"suh-ROOS" / سیروس
Sr. Director, Community Resilience Marketing
Fire Aside (http://fireaside.com)
20+ years in journalism (Forbes, NBC, Ars Technica and more) 🕵️
4th-gen Californian // Oakland, CA
cyrus@fireaside.com
+1-341-758-0888 (mobile/Signal)
- Greer Fire: What to know about Arizona wildfire as it spreads to over 11,000 acres www.azcentral.com/story/news/l...
- New laws protect Arizona utilities from some wildfire liability, allow securitization www.kjzz.org/politics/202...
- How much damage did the L.A. wildfires cause? After federal cuts, a crucial estimate is missing www.nbcnews.com/science/envi... via @nbcnews.com
- Fast-moving wildfire prompts evacuations of homes, cabins in northeast Minnesota www.mprnews.org/story/2025/0...
- Hey journalism friends: how many of you are using NotebookLM in your day-to-day reporting? (Just curious!)
- Happy Friday, here's the latest NIFC report: "So far this year, wildfires have burned more than a million acres across the United States, with 24,415 fires reported, both significantly above the 10-year average." www.nifc.gov/fire-informa...
- I'm so excited that @fireaside.bsky.social is going to be one of the sponsors. Our CEO Jason Brooks will be in attendance! bsky.app/profile/wild...
- "Elihu Harris, Oakland’s mayor at the time, told The Standard the law was intended to focus on the flatlands, where most corner stores were located and crime rates were highest. In many cases, he said, crimes occurred outside of corner liquor stores." bsky.app/profile/cfar...
- Oakland has a cop shortage. Why are officers busting bars for fruit flies? sfstandard.com/2025/05/09/a...
- Oakland has a cop shortage. Why are officers busting bars for fruit flies? sfstandard.com/2025/05/09/a...
- Graduation cap: prescribed fire edition 🔥🌲
- congrats!
- Today was cool
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- Are those not redwoods?
- Wait are you in CA?
- Oregon's in store for a bad wildfire season. www.opb.org/article/2025...
- Videos like these are incredibly compelling. (Thx @calfire.bsky.social !) This is why @fireaside.bsky.social is proud to help all communities with making defensible space inspections better and more comprehensive. We know the science works. bsky.app/profile/calf...
- USGS: The Good, the Bad, the Ugly: How Wildfires Reshape Landscapes www.usgs.gov/news/feature...
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- Kai, hard agree.
- Give @bellingcat.com a Pulitzer for this one. Wow. Unmasking MrDeepFakes: Canadian Pharmacist Linked to World’s Most Notorious Deepfake Porn Site www.bellingcat.com/news/2025/05...
- TMRW: Join @fireaside.bsky.social 's webinar: Creating Ember Resistance Zone (0-5’) in communities Whether you are a community in California preparing for AB 3074 or simply focused on getting residents to take action, this session will help you get it done! partners.fireaside.com/ember-resist...
- Hey #wildfire fam! ⬆️
- Glory to you, Sandra Boynton, and your house!
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- It seems like that article got pulled off the site. Is there somewhere else where this information is available?
- see DM
- The price of West Texas Intermediate, the American benchmark, slipped this week below $60 a barrel, a threshold where many producers can no longer make a profit… producers with higher costs, like shale drillers in the United States… may be forced to cut back. www.nytimes.com/2025/05/03/b...
- It will always be wild to me that a liter of crude oil is way cheaper than a liter of Coca-Cola.
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- THE GRAPES OF WRATH
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- High school -- 13?
- Ports of LA, Long Beach already seeing 44% drop in docked vessels www.nbclosangeles.com/news/local/p...
- I worked with Casey for many years and it’s been such a privilege to follow her journey as a writer and fitness advocate, I can’t wait to read this
- Today is the day! My book is out in the world. It’s not a friendly world for writing about science or women or especially women’s bodies right now. But I’m so proud to be telling a story that makes a certain type of person very, very angry. www.hachettebookgroup.com/titles/casey...
- hard agree!
- Today is the day! My book is out in the world. It’s not a friendly world for writing about science or women or especially women’s bodies right now. But I’m so proud to be telling a story that makes a certain type of person very, very angry. www.hachettebookgroup.com/titles/casey...
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View full threadOh snap, and you're doing a Berkeley reading next week, too?!?!?! www.eventbrite.com/e/casey-john...
- Sadly I have a work trip already scheduled, but I know you'll do awesome. @alexis-madrigal.bsky.social will show you a good time. Again, congrats!
- Hey, congrats Casey! High five from California!
- This is not great for wildfire risk! bsky.app/profile/nwsb...
- Australia and North America have long fought fires together – but new research reveals that has to change theconversation.com/australia-an...
- This seems...not ideal. Do your defensible space! Pack a go bag! (I'm looking at myself, here.) Be safe, everyone! bsky.app/profile/murp...
- Folks, we could be in for a pretty historic fire season. It's already been historic. August in the N Rockies may belong to smoke and flame. www.nifc.gov/nicc-files/p...
- Elon Musk's Grok AI Will 'Remove Her Clothes' In Public, On X 404media.co/elon-musks-g...
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- Sounds like you just volunteered, Dave! ;-)
- The ‘Mind-Blowing’ Switch Pitcher Who Could Transform Baseball www.wsj.com/sports/baseb...
- Defense Secretary Pete Hegseth used Signal more extensively for official Pentagon business than previously disclosed, people familiar with his management practices said www.wsj.com/politics/nat... via @WSJ
- Congresswoman Torres Introduces Resolution to Recognize May Wildfire Preparedness Week torres.house.gov/media-center...
- Book news: “The Haves and Have-Yachts: Dispatches on the Ultrarich” was scheduled to be published this fall, but the publisher has moved it up to June 3rd, because it describes a world upon us now. Details and pre-orders here: www.simonandschuster.com/books/The-Ha...
- Excellent title.
- Socialistic techniques of paying them to do the right thing sadly seem about the only route available we have to us to try to get Americans to do the things they should be willing to do it seems to me.
- FWIW, Marin Co. has a system that sort of does that. Measure C is a parcel tax that among others things, provides local grants (essentially, subsidies) as a way to offset the cost of defensible space and fuel mitigation. www.marinwildfire.org/about-mwpa/m... www.marinwildfire.org/resident-inf...
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- I hear that's a gorgeous train ride!
- Additionally, I'll note what the California LAO found in 2021: "Absent strong social pressures or financial incentives— such as enforcement of fines for noncompliance—these homeowners might not consistently prioritize taking action to maintain defensible space." (lao.ca.gov/Publications...)
- and: "According to CalFire, its units rarely issue citations, partly due to a belief that local district attorneys will not prioritize enforcement of the citations."
- Yet, they've only managed to get 10% of the residents to institute best practices wildland/urban interface fire safety steps? Anyways, you're on the ground and I appreciate your work so am not trying to argue or turn you against your clients.
- I hear you. I'm new to this space, and don't know much about Truckee Fire specifically. Still, aggressive inspections and fuel mitigation is relatively new in many places, including Truckee. That said, they now have a new tax to support wildfire prevention. www.truckeefire.org/wildfire-imp...
- I'm not sure that's right. Generally, having a full understanding of community compliance has been difficult prior to @fireaside.bsky.social (the company I work for). We empower agencies, like Truckee Fire, to conduct more efficient, and more comprehensive inspections. We make that data visible!
- Also, Truckee Fire is one of our clients. (They were one of the earliest!)
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- Nevada Co. is red, yes. Why?
- Incredible foresight. bsky.app/profile/gary...
- ‘Biohazard’: Forest Service employees warn cuts having devastating, and disgusting, impacts www.govexec.com/management/2... via @govexec.bsky.social
- "Getting a contract approved for janitorial services, said one USFS who works on those procurements, previously took a day-and-a-half. With the added layers that DOGE has installed, it now takes six weeks."
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- yuuuup. Can definitely feel it in the air today. Be safe out there!
